“Two weeks ago, financial services advertisers made up the single largest sector on the web, accounting for 34% of all impressions. The mortgage industry is not an isolated corner of the financial services industry: it’s a big link in a tightly interlinked chain. There is no guarantee that mortgage problems will trigger problems in the broader industry and economy, but it’s a distinct possibility that they will. And online revenue doesn’t have to collapse the way it did in 2000 for online companies to get hurt and Internet stocks to get crushed.”

Peter Kafka