EarthLink announced today that it was bringing back the MindSpring brand.

One of the toughest days in my professional life was telling several thousand folks that had put their heart and soul into the brand that it was going away. Then six months nursing it into the grave.

I have mixed thoughts about bringing it back to life but pretty much settle on letting the dead sleep.

Here is what others think.

But I Don’t Have An E-mail

Another Day Another Soft Client

EarthLink’s Mind Numbing Marketing

I hope the service does well.