Great post recently over at the Church of the Customer blog about how only 1% of the members create value in a democratic content community. It comes to this conclusion using some good stats from Wikipedia. While I don’t have the statistics to back it up it is my belief that the same holds true for customer referrals via word of mouth marketing.

As far as Wikipedia is concerned, I am not considered to be a contributor as of yet. I have made two entries. One to correct some errors in fact about the history of MindSpring. The other to create an entry for Alele, which I stumbled across when doing some naming research for a company concept I have been working on.