I have been reviewing  "Citizens Marketers" the new book by Ben and Jackie over at Church of the Customer.

It is hard to fathom someone five years ago making a post  on the Internet for a bunch of unkown and non book industry people to review a draft of a book.

Jackie only asked for two things.  Honest feedback and not to distribute the contents of the book.  I can tell you they are getting great feedback. 

They are also responding to it like you would expect.  With a healthy respect for those that are representing the viewpoint of their potential customers.

I can also tell you that based on what I have seen so far, the final product is going to be an interesting read.

We live in great times.