Google launched “Google Apps for Your Domain” today.

Catchy name. Rolls right off the tongue.

Goolge Apps With your Domain would have been better. At least you could shorten it to GAWD.

The folks at Google need to take another look at the presentation Seth Godin gave to them a while back. To quote him “Technology gives you an opportunity to market.”

Google is not taking advantage of their technology opportunity with the naming of this service and overall brand architecture.