"Be amazing, be everywhere, be real."

Jason Calacanis

In an article that appeared in Silicon Alley Reporter.  I great article on how to get PR for your startup.  It’s pretty dead on in my experience (though I never did the buy a dinner thing).

I did think Jason missed one thing.  As the CEO of a company you not only have to be the brand, you are the brand.  Your personal attributes become the brand attributes of their company.  So you have to act on whatever it is you want your company brand to be.

And of course I emailed Jason and told him this.  And of course I did not hear back. ; )