Would you rather be rich or famous?

It's a pretty simple question.  And one that I used to ask quite a lot during interviews when my company was hiring 10 or more people a month.  It's a good interview question.  Not to only get people's initial response, but to actually hear their rationale.  And to understand what motivates them (richies want monetary rewards, famers want public recognition) and how they might fit into the culture of the team. 

One of the most common responses is "both".  Unacceptable answer.  You only get to choose one or the other.  There are just twoe types of people in the world.  Those that want to be rich, those that want to be famous.

It applies to entrepreneurs as well.  Either they want to be rich or they want to be famous.   The richies quietly work on building a nice product that customers want to use and grow their business.   The famers work on creating something cool that a lot of people might notice via something like TechCrunch.

So what about you?  Would you rather be rich or famous?