Last night Charles and Ginny Brewer invited Abby and I into their home with 130 of their friends and neighbors. The purpose was to unveil his latest project, Las Catalinas, a beautiful new seaside town they are developing on the north Pacific coast of Costa Rica to Atlanta.
As always Ginny was most gracious. But after not seeing Charles in the mode of pitching for quite a few years it was impressive to see him at work. He is a marvelous story teller. Simply amazing. The way he wrote out the vision for what a typical day at Las Catalinas would be like before he started the project and then over the past five years brought it to life. He made people feel what it would be like to be a part of what he is doing. I want to go there.
Charles left the technology world long ago. He is still an entrepreneur. He is the inspiration for the title of this blog. Entrepreneurs of all stripes could learn a thing or two by listening to how he builds out his current vision.