This morning I was invited to Morris, Manning & Martin's Atlanta Technology Breakfast. This little event was slipstreaming off of SEVC. The agenda was 20 companies giving three minute pitches to a room full of local and out of town VCs, one who happened to be sitting next to me.
While the presenting companies were generally quite good these exchanges took place for two different companies.
VC: "Is this real?"
Me: "I don't know."
VC: "What do they do?"
Me: "I can't tell you."
VC: "Companies should say what they do up front?"
Me: "Yes they should."