It's a big week for nCrowd. It was move week and we are settling into our new Atlanta Tech Village office. But the bigger news is that we are announcing an acquisition.
All Things D broke the news this morning that nCrowd has purchased the assets of Tippr out of Seattle.
It is the largest acquisition that we have made to date. The purchase includes the Tippr and Groupalicious web properties, a subscriber base of more than one million consumers, and some intellectual property rights.
This is nCrowd's 20th acquisition. It pretty much solidifies our position as the number three participant in the local offers market as we continue to evolve away from the deal space. Our operating footprint is expanding from being focused on the Southern/Plains regions to a national footprint where we will be able to provide merchants online customer acquisition services from New York to Honolulu.
At the moment we are executing well on the rollup strategy that we devised in the fall of 2011.