Yesterday I logged into LinkedIn and was presented with an invite to publish a long form post hanging off the update field.

So I thought why not give it a whirl. I published my most recent blog post, “The Exit Curve” on LinkedIn yesterday.  The results were somewhat surprising. In less than 24 hours it has received nearly 1,500 views, 160 likes/shares, 60 up votes, and 4 comments (one being my own).

This is exponentially more views and shares than what I have been experiencing as of late via FoG’s email, RSS, and Twitter feeds. Somehow or the other I have 1,476 followers, some but not all, are also connections. Moreover it would appear that LinkedIn is pushing out the content via email as part of LinkedIn Pulse.

As LinkedIn continues to roll out its long form post product it is a content distribution channel that should be considered to showcase your expertise and build your online brand.