Once again I am taking my own advice. I am joining a startup. I am joining the CallRail team.

CallRail offers phone call tracking and analytics for online and offline marketing campaigns. Their tagline says it all. Know what makes your phone ring. Something that is becoming increasingly important with the shift to mobile and online advertising.  It’s a big wave.

I met Andy Powell, one of the co-founders (Kevin Mann is the other), back when the company was a few people at Atlanta Tech Village and I was working for Half Off Depot. Engineered serendipity. Liked what he was doing and followed them a bit.

Late last year CallRail raised a $2 million Series A from Wain Kellum, Reggie Bradford, Canal Partners and BLH Venture Partners. Shortly thereafter I happened to run into Reggie and his family at the Shake Shack. He couldn’t have been more positive about CallRail so I decided to reconnect with Andy to see if he could use any sales and marketing help. 

It happens that he did. We seemed pretty aligned from a values perspective. We decided to work together.

My number one objective in joining the CallRail team is to build a repeatable and scalable customer acquisition process so that we can double CallRail’s business in 2015 and then again in 2016. The CallRail team has created great momentum with a focus on friendliness and simplicity. Momentum so great CallRail could be the fastest growing Series A startup in Atlanta.

I am very excited to be a part of the CallRail team. It’s going to be a fun ride.