Tonight I had the pleasure to be a guest speaker along with Bill Nussey of Silverpop at the Shotput Ventures weekly dinner meeting. I gave an updated version of my "Startups in 12 Quotes" presentation. It was actually titled "Startups in 12 Quotes". The reason for the change is at the end I pulled out my recently finished copy of Ignore Everybody and read three choice quotes from the book. And then I announced the Ignore Everybody Social Project.
You see I took Hugh MacLeod up on his secret evil plan to get a signed copy of the book. True to his word he sent it and thus I have two copies. I am quite sure the intent of this promotion was to create a pass along effect. I just decided to formalize the pass along of my copy.
Here's the deal. I gave my unsigned copy to Nelson. It is well marked with the passages that I found of interest. It has my name and the date I completed reading it on the inside cover. I instructed Nelson to:
- Mark his favorite quotes in the book.
- Put his name and the date he completed it on the inside cover.
- Pass the book along to someone else who agrees to participate in the project.
- Come to this post and leave a comment with his fav quote from the book and the name of the person he passed it along to.
- Rinse and repeat.
We will do this until Shotput's demo day where the book will be passed along to the next participant. It would be really cool if we could get one person from each Shotput company to participant before then.
We will then go through steps one through four again among the broader Atlanta startup community. At that point we will have a unique community created social object.
Rock on.