Got a little spam yesterday.

From Tumi. Tumi is a brand I love. I have no less then seven pieces of theirs. Have been using it since my days in NYC back in ’92. It is the bag and wallet I carry every day.

The email was for Reactive Wear.

Tumi is a great brand. This is a bad brand extension.

The brand name adds no value to a clothing line, and is ill fitting (pun intended). This extension dilutes the Tumi brand.

Extending from luggage and briefcases to wallets I get. Tumi is assocated with great products to carry stuff around in. They should stay in that realm.

I do not think you will see Hartmann following this move.