How To Hire A Marketing Vendor

This past weekend I got my trade show game on at the Digital Marketing Bootcamp put on by my friends over at the Local Search Association. LSA is in the business of local and the LSA Bootcamps are events that attract a broad range of SMBs that are looking to market online. A seemingly target rich environment for CallRail. […]

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September 2, 2015  |  Comments  |  Tweet  |  Posted in CallRail, Marketing

Where’s CallRail?

Scott Brinker’s Marketing Technology Landscape Supergraphic is one busy chart.  According to Scott the 2015 version has nearly 1,900 companies across 43 different categories. Finding one’s place in this universe is a bit like looking for Waldo. CallRail is in the orange Marketing Operations area in the upper right in the Call Analytics/Management category. Blowing […]

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May 14, 2015  |  Comments  |  Tweet  |  Posted in CallRail, Marketing, Web/Tech

CallRail’s Value Prop

The Local Search Association Conference kicked off on Monday. Part of the program is the Ad to Action Awards which recognizes innovation and helps promote the products that best drive consumer actions (calls, clicks, store visits, etc.) for local businesses. CallRail is a finalist in the attribution and analytics category. This 40 second explainer video which was […]

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April 21, 2015  |  Comments  |  Tweet  |  Posted in CallRail, Marketing

Good Startup Ideas

Fred Wilson went on a little tweetstorm yesterday on the subject of startup ideas and if he thought they were good. It was something that I could really relate to from my days at ATDC. Entrepreneurs always wanted to know what I thought of their idea. I agree with Fred’s premise that “it doesn’t matter […]

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February 25, 2015  |  Comments  |  Tweet  |  Posted in Marketing, Startups

A $500k Commitment

Building on those MindSpring television ads I posted a few weeks ago, before those hit the screen we started ramping up our marketing spend. We started doing some pretty significant sports sponsorship deals. They delivered a lot of bang for the buck and we budgeted for them via the key markets that we are building […]

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January 8, 2015  |  Comments  |  Tweet  |  Posted in Marketing

MindSpring TV Ads

Last week three things transpired that resulted in me writing this post. Sam DeSimone invited me to the EarthLink annual sales meeting to listen to his 20 year history of EarthLink presentation. Part of that included this CNBC profile on how we built a marketing machine. I posted that to Twitter, Michael Tavani said post […]

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December 18, 2014  |  Comments  |  Tweet  |  Posted in Marketing

Beach Ball Marketing

I live within easy walking distance of Piedmont Park. With Atlanta Music Midtown once again upon us I am reminded of a little guerrilla marketing ploy that we used 15 years ago at the event. Bought a bunch of branded bunch balls, handed them out to employees going to the event, and had them blow them […]

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September 19, 2014  |  Comments  |  Tweet  |  Posted in Marketing

Marketing Metrics Matter More

eMarketer had a nice write up entitled Execs to Marketers: Show Me the Metrics. They refer to a study by VisionEdge Marketing and ITSMA that found 85% of marketers claiming the pressure to measure marketing’s business value and contribution has increased. Of course it has. Online marketing metric measurement that every SaaS company worth its salt is employing […]

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July 14, 2014  |  Comments  |  Tweet  |  Posted in Marketing