Made my way to web reality show rockstartup via Jeff Haynie’s blog. rockstartup chronicles the adventures of the PayPerPost team as they launch and try to scale their business.

Based on the episodes that I have watched it should make for some entertaining moments.

It is very interesting to note that PayPerPost is eating their own dog food in marketing the video series. They are paying bloggers $7.50 to write a 200 word post that is neutral in tone to help them create a buzz marketing campaign.

PayPerPost has also been causing quite a stir in the blogosphere. Michael Arrington has gone as far as equating it to selling your soul. BusinessWeek was a bit more restrained in calling it pollution.

Personally I land on the side of full disclosure. Some interesting models will emerge that support this point of view.

And say what you want about the product (which is ultimately important) the PayPerPost team has created a marketing campaign that has gotten attention, Ted is having a lot of fun, and I have subscribed to their podcast.

And BTW, PPP did raise 3 million bucks in fairly short order. My only question is this post going to get me my $7.50 out of that.