Crossroads

I have been having a bit of a hard time blogging this days.  It’s not that I have writer’s block.  I am just spending my late night and early morning hours on other things.  On the next thing.

It actually started the day after I announced I was going on Spring Break.  A coincidence perhaps.  But a few of my co-workers cornered me in my office late that Friday over a few beers.  Basically told me that I was an idea stream and that I needed to just go and implement one of them.  We talked a bit about high level criteria.  Then we went into action mode.

The first thing we did was go and create Ordiri, which is pretty much a Startup Weekend type idea share.  Except it is not just focused on Startup Weekend.  It is ongoing.  While we were working through the best way to make Ordiri useful, (if someone with WordPress skills wants to get involved please reach out to me, it’s an entrepreneur service project) while not exposing submitting entrepreneurs to idea theft, one of the test ideas started to take hold.  For now the concept will remain stealth.  But it is starting to take hold.

We undertook a market analysis.  It laid out a potential opportunity.  I got some good direction from a personal adviser to find out if people would pay for the app.  The answer was yes.  Market validation interviews created no red lights.  Friendlies were encouraging.  A small part-time team started to meet on a semi-regular basis.  New third party research validated the market size with an attractive CAGR.  We decided to go create a prototype.  It worked.  I incorporated.  Market validation interviews are ongoing.  Creating more friendlies to potentially play with the product.  Actually showed the prototype. People that have normally told me to stop in the past were telling me to go.  We are creating an alpha.  Determining go to market strategy.  Getting great advice from successful entrepreneurs.

And there are two other of these things going on at the same time.  Earlier this week I passed on the opportunity to lead a restart that an active angel brought my way.  Last week two other quite interesting concepts came my way.  A lot going on.

So FoG is at a bit of a crossroads.  I am not focused on blogging.  I am focused on creating a company.   Since that is what I am focused on that is the experience that it makes the most sense that I write about.  And hopefully by writing about that I can help other people down their own road.

I am also at a bit of a crossroads.  But only a bit.  It’s not like I am going to quit my day job tomorrow.  I can work on these projects early mornings, late nights, and weekends for some time.  But to keep some of them moving along we are getting close to writing checks.  Writing checks is a serious endeavor.

July 23, 2009  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Personal