Chris Anderson the editor of WIRED was on Colbert last night pimping his new book, Free: The Future of a Radical Price (which by the way is free on iTunes as an audiobook.

At the 4:57 mark this exchange takes place:

Colbert: Can I twitter send me cash? It that legal?

Anderson: Twitpay. I believe.

Colbert: Twitpay?

Anderson: Twitpay.

Colbert: Some say I get that now.

The entire vid is worth a watch.

And it's pretty cool that the editor of WIRED knows about a company I helped create at Atlanta Startup Weekend.  The company was also written up again in The New York times yesterday.

Disclosure: I am a Twitpay adviser and stockholder.