SoCon, the Southeast's premier social media and social networking conference is quickly approaching.  In its fourth year, SoCon10 will be taking place on January 29th and 30th.  The event kicks off on Friday night with a networking dinner at Maggiano's that has been fantastic in previous years.  On Saturday things move over to Kennesaw State University for a day full of discussions. 

SoCon10 is getting down to brass tacks with its theme of "Enough Theory; Now Show Me the Money and the Love."  Keeping with this theme I am leading a break out session called "Measuring Social Media Marketing."  The session will be a case study of the relaunch of ATDC, how social media was used in that effort, how the campaign was measured, and how others can use the same methodology to measure their social media efforts.  

Should be a lively discussion and a great event.  Get yourself registered.