Last night I had the pleasure to present to a group of folks that are in the Georgia Tech College of Management Business Plan Competition run by Alan Flury.  I have been involved in past years.  It is a great program that has been the start for operational companies such as Accelereyes and Sentrinsic. 

The topic of the night was developing a marketing plan.  That is a really challenging task to undertake for a new venture.  Too many unkowns.  Unkowns that are best solved via the customer development process.  Regardless it is a business plan competition.  They have to write something.  Hopefully the audience walked away with some good thoughts on how to write a rational well thought out marketing plan that will help them in the competition and move their business along.  More importantly I hope they got the message to get out of the classroom and go talk to customers.