Here in the heart of the New South folks don’t talk about Pepsi much.  When I first moved to Atlanta from the NYC area I walked into Stone Soup and much to my surprise they did not even stock the stuff.  Over on North Ave our KO friends will not mention the company by name.  But the good folks from Purchase have put together a program called PepsiCo10 that is worth talking about.

PepsiCo10 is an opportunity for startups to share ideas and gain access to PepsiCo brand experts, media specialists, and venture capital mentors.  The program is focused on businesses in one of four subject categories: social media & marketing; mobile marketing; place-based and retail experiential marketing and digital video and gaming.  The PepsiCo10 is open to small media and technology companies with product in market.  Startups may have already publicly launched a solution or may have a beta ready for launch, but the product has to have been in market for less than two years.  Applicants must have minimum annual revenue of $250,000 or total funding ranging from $250,000 to $10 million.  They will make exceptions companies that have participated in accelerator or incubator programs (like ATDC).

Out of the field of applicants up to 40 companies will be invited to present a formal RFP and five minute introduction video to PepsiCo and its partners.  From there, up to 20 companies will be selected to present at a two day PepsiCo10 Summit on July 27 and 28 in Purchase, New York. Following the PepsiCo10 Summit, up to 10 companies will be chosen to pursue a pilot project with a PepsiCo brand team.  So if this sounds pretty interesting the first step is
to fill out the online application by June 24.