Raising $400 million sure does not make you smart.
I am socially liberal. I know how to carry a gun. Have been hunting even. I drink alcohol. But encouraging the use of alcohol with guns as the email subject and headline does is not cute. It is irresponsible.
Managing hyper-growth is hard. Too many people coming on board too quick. Not enough control systems in place. I am sure the person that wrote this was trying to encourage opens and click thrus. But somebody somewhere within LivingSocial should have at least caught this and changed the headline or perhaps stopped the deal completely.
Spoken by a guy that once did a bizdev deal with Playboy and paid the price of learning how conversavtive people in the South can be.