I have a little rule of thumb. If you are working with the press on a story you can expect the finished article to be about 80% correct. Nothing against reporters. They are working on tight deadlines in areas where they do not necessiarly have domain knowledge.

Urvakash Karkaria of the Atlanta Business Chronicle deserves some props. When he wrote the story on Half Off Depot's funding (sorry for the paywall) he got most of the facts right. The only mess up was the photo caption. The people in that photo were not really "my team." They are cofounders and coworkers. And the picture that I wanted them to use is more like the one below. It included the full team that was in the Atlanta office that day. 

These are the folks, along with CEO Brian Conley who was out of town, that deserve the spotlight for getting Half Off Depot to where it is today.