The other day when Paul Freet popped out a tweet.

Paul was referring to my long held belief that any startup should be able to describe what they do in three words (I actually think many can do it in two). This was part of my presentation at CapVenture last year "Honing Your Elevator Pitch." It is embedded below.

Regardless Paul was pointing to an infographic put together by Steven Matt to promote his new book Four Words for Success. It's a list of successful brands whose slogans are four words.

Most impressive. Find your four words.