Force of Good

Mobile Coupon Explosion

Jun 20, 2013

Business Insider is pimping their new mobile industry report so much that there is hardly a reason to sign up to get the report. As has been noted here before mobile coupon use is going through the roof.

Mobile Coupon Users

Some interesting conclusions/actoids from BI.

  • Mobile coupons have a 10% redemption rate vs. 1% for print coupons.
  • Mobile coupons can lure new customers into brick and mortar stores.
  • Retailers should think of coupons not as a discounting vechicle but more of a brand content play with an offer.
Posted in Mobile
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