|Jun 20, 2013|
Business Insider is pimping their new mobile industry report so much that there is hardly a reason to sign up to get the report. As has been noted here before mobile coupon use is going through the roof.
Some interesting conclusions/actoids from BI.
- Mobile coupons have a 10% redemption rate vs. 1% for print coupons.
- Mobile coupons can lure new customers into brick and mortar stores.
- Retailers should think of coupons not as a discounting vechicle but more of a brand content play with an offer.