Where’s CallRail?

Scott Brinker’s Marketing Technology Landscape Supergraphic is one busy chart. ¬†According to Scott the 2015 version has nearly 1,900 companies across 43 different categories. Finding one’s place in this universe is a bit like looking for Waldo.

MarTech Landscape

CallRail is in the orange Marketing Operations area in the upper right in the Call Analytics/Management category. Blowing it up makes it a bit easier to find.

Call Analytics CallRail

And when you take a closer look at it call analytics really is not that crowded of a space. Basically six companies vying for a large and fast growing market. Not a bad place to be.

May 14, 2015  |  Comments  |  Tweet  |  Posted in CallRail, Marketing, Web/Tech