Deal Facts

Utpal Dholakia of Rice University has been studying the deals market for some time and a few days ago released a new study, How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and Buywithme Promotions. In the study Doctor Dholakia examined the performance of daily deals run through the five major companies […]

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June 16, 2011  |  Comments  |  Tweet  |  Posted in E-Commerce, Internet