Nice story posted by Seth that properly executed marketing can make a difference. Excerpt: Most marketing problems aren’t intractable. They are solved with persistence, consistency and attention to detail. When marketing doesn’t work, it’s usually because the product is lousy. But the second reason is that the organization picks too big a marketplace in comparison […]

Atlanta is a great city. Lots to do, relatively low cost of living. A semi-vibrant tech community. I am sure that there are many places in the world that are better to live, but I have been pretty happy here for 14 years. Last year the city decided that it needed to brand itself. To […]

Months ago, Tara Hunt, whom I adore from afar (but not nearly as much as my wife), wrote a extremely interesting and thought provoking four square model on the Marketing Continuum. I agree a good deal with what Tara is talking about, but the rogue one can also be a bit rebellious. The only thing […]