Tired WIRED Promo

So I am eating lunch today reading through the lastet issue of WIRED when I come across this cool little promo. It requires that you enter your 10 digit subscriber ID number. I am a subscriber. The subscriber ID number is on the plastic cover they put on the magazine. It gets put in the […]

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March 27, 2007  |  Comments  |  Tweet  |  Posted in Marketing

SoCon07

Tonight and tomorrow I will be participating in SoCon. It is my first unconference, please be gentle. I am excited with anticipation of what I might unlearn. Sherry has done a bang up job in unorganizing. It freed out in no time and registration was closed weeks ago. Over 250 people registered for the event […]

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February 9, 2007  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Internet, Marketing, Web/Tech

Free Pay Per Click Campaign

Following up on the recent post about improving your Web presence, I received a little direct mail piece from Microsoft for adCenter. Seems like they are up to their old tricks of giving product away to win market share. So if you go to the promotion URL and register for five bucks, they will give […]

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February 5, 2007  |  Comments  |  Tweet  |  Posted in Internet, Marketing

Chasm Chatter

Tara Hunt has a most excellent post today on Geoffrey Moore’s seminal concept. Seems like she is having some nice debate with entrepreneurs and marketers about the framework. As often is the case, Tara is right. Marketing evolves in stages, and you can’t go from one until it is time to do so. Relationships matter, […]

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November 27, 2006  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Marketing

Yes You Can

According to the Atlanta Journal Brand Atlanta is looking for the City Council to release $7 million to support its marketing effort. The article quotes branding expert Tim Calkins: You can’t market a product and get it out in front of people without money. I disagree with the professor from Northwestern. So do the good […]

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November 9, 2006  |  Comments  |  Tweet  |  Posted in Marketing

Tumi or Not Tumi

Got a little spam yesterday. From Tumi. Tumi is a brand I love. I have no less then seven pieces of theirs. Have been using it since my days in NYC back in ’92. It is the bag and wallet I carry every day. The email was for Reactive Wear. Tumi is a great brand. […]

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August 4, 2006  |  Comments  |  Tweet  |  Posted in Marketing