Today at the sold out SoCon10 I am giving the presentation you see below entitled “Measuring Social Media ROI: An ATDC Case Study.”

The genesis of the presentation is twofold.  First and foremost in the summer of 2009 there was a lot of talk about how you could not or should not measure the return of your social media efforts.  I do not believe either to be the case.  Second, Stephen Fleming become the acting director of ATDC and decided we were going to change strategic direction.  He announced this at a Monday staff meeting and wanted it implemented in seven days.  That time frame pretty much limited our marketing efforts to online and we exclusively relaunched via social media  This provided a great opportunity to demonstrate that social media ROI could be calculated and how to go about doing it.