Room To Grow

Interesting new “Cheapskates Online: How the 'New Normal' Takes Advantage of New Technology” report from eMarketer. I prefer savvy shoppers over cheapskates but names aside the report is interesting. I like this chart.

US Adult Digital Coupon Users

While penetration is slowing there is still some growth in digital coupon use and that use is going mobile.

US Mobile Digital Coupon Users

There's room to grow in this market.

May 8, 2013  |  Comments  |  Tweet  |  Posted in Deals, Marketing, Mobile