Somehow or the other I came to be known as a quasi-expert on personal branding. And with the unemployment rate topping 8% the pace of people coming to me and asking about personal branding has taken quite a spike in the past month of so. Surprisingly, all of the people that are doing so are […]
Continue reading →On Friday Patrick Clements tweeted out that I had linked to a presentation about personal marketing. He could not find it. Either could I. Made a comment to me that it was something edgy. The only thing I could think of was Marta Kagan's social media marketing deck. But my Startups in 12 Quotes deck […]
Continue reading →I received the following from Urvaksh Karkaria last evening. Hi Lance, I'm writing you regarding some of your tweets today that suggested I don't respect off-the-record conversations with sources. I have been doing this business for more than a decade and realize you never burn a source. You and I have had several off-the-record chats […]
Continue reading →My dear friend SJ sent me a note the other day. One of the things that I learned in the note is that I ALWAYS called her SJ. I am the reason SJ became her blog persona. While you would never know it from the content of Give Me The Booger, SJ is a pretty […]
Continue reading →Early stage technology companies should only implement a master brand strategy. Let me explain. There is such a thing in the world called brand architecture. Brand architecture is just a fancy and quick way of saying "this is how we are going to name our company, products, and services so that customers can find what […]
Continue reading →Few people truly understand social media marketing. Marta Kagan does. If you want to understand it and know how to play the game, breeze through her presentation. Don't let the title scare you. It's good stuff. Don't believe me? Goog best social media marketing presentation and see what you find (Great to see Toby Bloomberg […]
Continue reading →In the past couple of weeks a few thing have gotten me thinking more about social media marketing. The first was a gaffe made by James Andrews, a Vice President, Director at Ketchum Interactive. He made a comment on twitter about Memphis, the home of FedEx, a major client of Ketchum. Well someone from FedEx […]
Continue reading →Last week I wrote a bit about how startups can create a brand promise. I also promised to address the subject of creating a brand identity this week. A brand identity is the unique set of associations that you aspire to create for your company, product, or service. The key word is aspire. A brand […]
Continue reading →The concept of branding is both very wide and deep in the realm of marketing. Some people have made entire careers writing about the subject. Some people try to explain branding in a manner that borders on mysticism. I don’t want to make a career out of branding, and I advise you to flee those that […]
Continue reading →On Wednesday October 22, 2008 at 11:45 ATDC will resume its BrownBag series and for the first time they are systematically opening up this program to startups and entrepreneurs that are not a part of ATDC’s incubator. It’s going to be a great program. As Toby Bloomberg, the person responsible for me starting FoG put […]
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