I woke up to a little tweet from Tony, the CEO of Zappos, yesterday. The @missrogue he refers to is Tara Hunt, who specializes in community marketing. Running 197 slides and introducing terms such as homo-feelgoodomicus, this presentation is amazing and a must view for anyone looking to build a successful business, be it online […]
Continue reading →I did not make this up. It is the first thesis of the cluetrain manifesto. Read it. Understand it. Deal with it. And once you accept that, get on THE HUGHTRAIN. So what’s the big deal? I mean choo choo already. First, unlike positioning, these are rather new marketing concepts (though cluetrain is now nine […]
Continue reading →Continuing my series of short articles on startup marketing this week I want to talk about positioning (yet another P). Positioning is a concept in marketing which was first popularized by AlRies and Jack Trout in “Positioning – The Battle for Your Mind” back in 1981. The basic concept is that any brand/company/product is valued […]
Continue reading →Twenty five years ago legendary marketing scholar Theodore Levitt of Harvard Business School made the statement that "The purpose of a business is to create and keep a customer" which at the time was pretty revolutionary at the time. As I discussed last week, to get a customer you have to solve a problem. When […]
Continue reading →One of the suggestions that the Skribit application in my sidebar that has gotten quite a few votes is "Startup Marketing". So giving my readers what they want I am going to start a series of posts on startup marketing that is based on a presentation that I gave at BarCamp Atlanta called Geek Marketing […]
Continue reading →This (with my modifications) just showed up in my mailbox. It was good meeting with you at the SoCon08 Conference. XXX is a sales performance agency – focusing on sales recruiting and sales training for businesses. We are sending you separately our latest newsletter, “Driving Profit,” which we hope you will find beneficial. We would […]
Continue reading →I got a request to write up a article on SoCon via the Skribit app in my sidebar. It was quickly voted up so you folks must want to know what went on. Truth be told, I did not spend a lot of time at SoCon. I went to the networking dinner on Friday night […]
Continue reading →Yesterday Chris Brogan announced that he was going to dedicate his next 100 posts to helping people grow the value of their social media and social networking efforts. Chris is a social media rockstar. If you have not been following him and want to learn how to better use social media and social networks to […]
Continue reading →Yesterday Facebook made their big announcement about their advertising platform. Facebook is selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased, voiced an opinion about, or perhaps a FB app that is itself an advertising play. According to The New York Times Facebook […]
Continue reading →Number one rule of technology marketing is that word of mouth is the number one source of new customers. Now do you generate word of mouth? By turning an organization on its head and empowering those closest to the customer do do the right thing. Why am I writing this post? Because Ben McConnell over […]
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