Growing Consumer Mobile Coupon Interest

Interesting new report out by comScore and UPS, Pulse of the Online Shopper. The most amazing snippet to me is that 47% of shoppers are willing to have a retailer send a coupon to their smartphone when they are in-store or nearby. Seems like a sea change from not that long ago.

Growing Interest in Retail Mobile Coupons

From the study here are the full infographic, the executive summary, and a white paper.

June 5, 2013  |  Comments  |  Tweet  |  Posted in E-Commerce, Mobile