Brand Atlanta has rightfully decided to dump the "Everyday is an opening day" campaign that they have wasted millions on. The replacement. "City Light, Southern Nights." Great job folks. Another distinctive, rolls right off the tongue slogan. First thing that popped into my mind? A porn shop I pass on the way to photog class. […]
Continue reading →Seems like the City of Atlanta has come to its senses and is abandoning the "Every day is an Opening Day" marketing campaign. According to Ken Bernhardt, who did some research on the matter, only 3% of respondents could recall the slogan. On top of that, participants in test markets (where the ads ran) were […]
Continue reading →Blake Purdue and Guy Tessler made a few comments on my Seeing Leadership post that deserve further discussion. The New Media Exchange was one of the more energetic pitch events that I have recently been to with a good pace, plenty of breaks, and hordes of interested potential strategic investors. AOL, Cox, Microsoft, and Turner […]
Continue reading →Not to long ago there was a little chatter about what Atlanta needs to do to become a world-class technology city. My $.02 on the subject was that we needed to see corporate leadership from the tech titans. And I am seeing a little leadership, in to many, an unlikely area. Tomorrow and Thursday Turner, […]
Continue reading →Justin Rubner reported this week that the Coca-Cola Company (KO) recently hired the amateur video makers who created the infamous Diet Coke/Mentos spot. They have come a long way since proclaiming “Craziness with Mentos does not fit with the brand personality of Diet Coke.” Here is the video they created.
Continue reading →I went and signed up for a Ziggs account after reading about them in the WSJ. Did not care too much for what I saw after I signed up so I did not complete the profile. This recently showed up in my mailbox: Dear Lance, Ziggs Inc has sent you a $10 gift from Starbucks. […]
Continue reading →One of the things that Cam Lanier says a lot is that it is better to “creep out then leap out”. It is advice that I adhere to closely when marketing technology. Move slowly, close to the ground, like a reptile, measure where you are, and really pounce when you know enough about what you […]
Continue reading →Guy put up the best (I honestly don’t think I have ever seen one before) ten step marketing program I have ever seen if you are business to business focused. I might be able to boil it down to three. One, focus on a strategic target. Two, measure what is important. Three, commit to the […]
Continue reading →That is how long it took for me to receive a snail mail piece from The Wall Street Journal offering a subscrption for $99 after they refused to offer me anything lower the $270 as a current subscriber. And on top of that they are throwing in a year of the online edition for free! […]
Continue reading →Tomorrow at noon we are having a panel discussion in the ATDC 2nd floor community room (directions) on the role that public relations plays in an effective marketing strategy for startups. Should be an interesting discussion about exactly what encompasses public relations today with user generated content taking the command and control one directional aspect […]
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