Speaking At SoCon10

SoCon, the Southeast's premier social media and social networking conference is quickly approaching.  In its fourth year, SoCon10 will be taking place on January 29th and 30th.  The event kicks off on Friday night with a networking dinner at Maggiano's that has been fantastic in previous years.  On Saturday things move over to Kennesaw State […]

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December 18, 2009  |  Comments  |  Tweet  |  Posted in atdc, Marketing, Presentations, Social

Businesses Measuring Impact of Social Media

Business.com recently published its 2009 B2B Social Media Benchmarking Study.  One of the aspects that the study covered was the adoption of social media marketing by both B2B and B2B companies (apologizing in advance for the legibility of the graph captures, they are that way in the report). Very surprising to see much deeper penetration […]

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December 8, 2009  |  Comments  |  Tweet  |  Posted in Social

Why I Don’t Use LinkedIn Much Part 1

It is not very user friendly. This morning I found a nice message in my mail box. A snippet of what it contained is below. Yes 336 messages awaiting my response.  Each with its own little check box spread across 27 distinct pages.  And to quote LinkedIn's help pages "Deleting an item from your 'Inbox' […]

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December 3, 2009  |  Comments  |  Tweet  |  Posted in Customer Focus, Internet, Social

Two Social Media Metrics

There is this big debate about if you should or should not try and determine ROI on social media efforts.  I am clearly in the former camp. Evan LaPointe, whom I had the pleasure to interact with a bit recently is not really a social media guy.  He is a web analytics guy.  Dare I […]

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October 30, 2009  |  Comments  |  Tweet  |  Posted in Social

Social Media ROI

Christina Warren has an excellent article over on Mashable entitled "HOW TO: Measure Social Media ROI."  It's a great roundup of the tools available today and chock full of content.  Including Oliver Blanchard's Social Media ROI presentation. It's simply astounding how many social media marketing practitioners take the stance that you can not measure the […]

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October 28, 2009  |  Comments  |  Tweet  |  Posted in Marketing, Social

Do Recommendations Matter?

A had a wonderful conversation with Shannon Russo yesterday of Kinetix.  Kinetix is a talent acquisition and management company.  As we met at New Media Atlanta much our conversation was about social media used in the world of staffing. Shannon has some deep knowledge about the industry and particularly the use of LinkedIn.  I do […]

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October 1, 2009  |  Comments  |  Tweet  |  Posted in Social