Lifting Off

The Lift Summit is returning to Atlanta next week with a program chock full of presentations and panels focused on using social marketing strategies to drive business results.  I am really interested and eager to see the panels on social commerce and measuring ROI as well as Erik Qualman of Socialnomics who made those social […]

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September 18, 2010  |  Comments  |  Tweet  |  Posted in Marketing, Social

Back On Foursquare

Back in April I quit Foursquare.  But I have been using it again for about five weeks or so.  The opening of the Tech Square Waffle House kinda got me to open the app again, and I have been on it pretty consistently since.  Here's why. There is value.  Somewhere along the line merchants caught on […]

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July 19, 2010  |  Comments  |  Tweet  |  Posted in Social

Over Foursquare

I day or two ago John Mayer infamously quit Twitter.  Today I am doing the same thing not so infamously with Foursquare.  I was one of the half dozen or so users in Atlanta and made my first check in last August. Since then I have assembled a host of badges and mayorships. But beyond […]

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April 29, 2010  |  Comments  |  Tweet  |  Posted in Social, Startups

SoCon10: Social Media ROI

Today at the sold out SoCon10 I am giving the presentation you see below entitled “Measuring Social Media ROI: An ATDC Case Study.” The genesis of the presentation is twofold.  First and foremost in the summer of 2009 there was a lot of talk about how you could not or should not measure the return […]

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January 30, 2010  |  Comments  |  Tweet  |  Posted in atdc, Marketing, Presentations, Social, Unconference

Social Publishing

Social publishing is an interesting area of the Internet these days.  By social publishing I am referring to web sites where users can post their original documents and share them with the world.  These documents can then be commented on, downloaded, embedded, indexed, ranked, and shared by others.  The services are typically integrated with the […]

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January 25, 2010  |  Comments  |  Tweet  |  Posted in Marketing, Social