Developing A Marketing Plan

Last night I had the pleasure to present to a group of folks that are in the Georgia Tech College of Management Business Plan Competition run by Alan Flury.  I have been involved in past years.  It is a great program that has been the start for operational companies such as Accelereyes and Sentrinsic. 

The topic of the night was developing a marketing plan.  That is a really challenging task to undertake for a new venture.  Too many unkowns.  Unkowns that are best solved via the customer development process.  Regardless it is a business plan competition.  They have to write something.  Hopefully the audience walked away with some good thoughts on how to write a rational well thought out marketing plan that will help them in the competition and move their business along.  More importantly I hope they got the message to get out of the classroom and go talk to customers.

January 21, 2010  |  Comments  |  Tweet  |  Posted in Customer Focus, Entrepreneurship, Marketing, Presentations, Startups

Sponsorships

Going to try a new thing for FoG in 2010.  Sponsorships.  Going to leap not creep.  Only accepting sponsors that fit what FoG is all about. The cost to be featured on FoG is as follows:

Size Time Cost
125 ×125 3 months $1,500
125 ×125 6 months $2,250
125 ×125 12 months $3,000

 

In addition to the ad unit the sponsor will have the opportunity to submit one approved guest post per quarter.  Approved as in has to have meaningful content for the audience.  Not spammy.

Why sponsor FoG?

To get exposure to a large network of entrepreneurs, startup companies, and leaders in the Georgia technology community.

What are FoG’s statistics? I don’t watch this stuff closely but it looks something like this:

  • About 5,000 unique visitors a month
  • Conversation index of .45.

Not big, but engaged.  I venture to say the largest and most engaged independent blog focused on entrepreneurship and marketing in Atlanta.  Perhaps the Southeast.

If you have an interest in sponsoring FoG you can contact me here.

January 19, 2010  |  Comments  |  Tweet  |  Posted in Marketing

Where’s The Money in Mobile?

I'll be darned of I know.  But I am going to make my way out to the Ashford Club on Thursday night to hear Fred Sturgis of HIG, Mike Elliott of Noro-Moseley, Nelson Chu of Kinetic Ventures, David Sung of ATDC, Tuff Yen of Seraph Group, and Said Mohammadioun of Tech Operators discuss where the investment opportunities lie at the Wireless Technology Forum meeting.  This panel pretty much includes every VC firm in Atlanta.  Come on out and learn directly from the guys that are writing checks. 

Friends of FoG can register at a special $10 rate by using promo code WTF-ATDC2010JAN21-15.

  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Mobile, Venture Capital

The Growth of ATDC Dot Org

I hate writing appraisals.  I like giving them, and believe that the best way to do so is through day to day conversations.  I mean if an employee is surprised by what is in a performance review, it really is the fault of the manager.  But I hate writing them.

Regardless, as we enter the new year the performance review season is upon us.  As I am doing a self appraisal.  One of my objectives is to update and implement the ATDC's marketing plan, manage the ATDC's web properties, and write at least a dozen blog articles.  Here's how I did.

A new marketing plan was implemented.  The new plan focused almost exclusively on online marketing and the use of social media.  Evidence of the success of this plan can be seen in traffic to ATDC web properties.  Unique visitors grew 38% to 79,950 from 57,741.  Page view growth was even more dramatic, increasing to 283,128 from 149,715 an 89% growth rate.  Moreover this traffic generated 478 inquiries for ATDC services versus 231 such requests in the previous year.

The change in ATDC strategy required intense focus on managing ATDC Web properties.  A new web site to support ATDC's new strategic direction was launched in seven days and three more versions have rolled out since then.  I personally wrote 44 blog articles.

Nice numbers.

January 15, 2010  |  Comments  |  Tweet  |  Posted in Marketing, Social

Of Idol & Entrepreneurs

Last night was the airing of American Idol's initial auditions that were held at the Midtown W in Atlanta.  The kids love the the show so we were having a little family TV time.  

As I was watching I was amazed by how much the first round of American Idol is like advising early stage entrepreneurs.  Many contestants and entrepreneurs alike don't understand when they lack the skills needed to compete, make poor song/business choices, and do not listen to feedback.  Or if they listen to the feedback, take it personal, get mad, and call those giving advice idiots or worse.

The other thing that is just like Idol is this magical moment of anticipation when you are seeing a person for the first time.  You really want something amazing to come out of their mouth.  More often than not it does not, but from time to time there's that "you're going to Hollywood" moment.  And that is when the real fun and ability to improve and be successful begins. 

Last night the Atlanta auditions ended with the not aged qualified 62 year old General Larry Platt's original ode to saggy drawers, "Pants on the Ground." 

It's catchy. Somebody is going to make it into a hit. 

And while I am not a big fan of country music Mallorie Haley is quite attractive and sure can sing. She has the skills and made a great song choice.  If she listens and works my bet is that she makes it to the finals.

January 14, 2010  |  Comments  |  Tweet  |  Posted in Current Affairs, Entrepreneurship

ATL [Startup Digest]

The Startup Digest is a weekly curated events email list that is focused on the needs of the startup community.  The concept was created by Chris McCann and Brendan McManus out in the valley last quarter with the following purpose. 

  1. We want to promote the entrepreneurial lifestyle and the culture of DOING, to help change the world into a better place.
  2. We want to strengthen the pre-existing entrepreneurial communities no matter how small or large they currently are.
  3. We want to create stronger bonds between entrepreneurs
    through relevant events where the startup community physically meets
    each other.
  4. We want to promote the cross-pollination of ideas and people that would not otherwise interact.
  5. We want to empower the leaders in these startup
    communities and give them the tools and inspiration to create a huge
    difference.

The guys were getting lots of initial traction and were encouraged to expand to Atlanta.  ATL Startup Digest was born.  Jonathan Nelson was selected as the local curator.  Startup Digest is nicely presented and Jonathan is actively trying to find out about more startup related events in Atlanta.  I am sure he is looking for advertisers as well.  So if you have anything good let him know.  And signup for the email list.

To be fair to the local guy, Sanjay Parekh has an event mailing list called Startup Gossip.  You might want to signup for that list as well and see which you prefer.  

Who da thunk that Atlanta would have a competitive market for startup event mailing lists?  But it does.  In a year in which I have pledged to stop going to so many events so that I can personally focus on doing.

January 11, 2010  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Startups

Location Does Not Matter

Seems like lots of people like to talk about how important location is when starting a company.  Well, here’s a thought.

Back when I wrote an article on Keys to Entrepreneurial Success one of the findings that I slipped in was 50 percent of entrepreneurs ranked location as not at all important in determining the success or failure of their business.

This led me to four conclusions.

One, entrepreneurs start businesses that have an opportunity to be successful in their current locale.

Two, entrepreneurs that are busy growing a business don’t care about location.

Three, the vast, vast majority of people that talk about the importance of location are not entrepreneurs that are starting companies.  They are observers or people within a startup ecosystem with a vested interest and an agenda.

Four, location does not matter.

January 10, 2010  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Startups

Are Business Competitions Good?

On Thursday morning I am going to sit down and talk about the GRA/TAG Business Launch Competition at the ATDC/TAG Entrepreneurs Society Meeting.  With the kickoff of that and the Georgia Tech College of Management Business Plan Competition "Moving an Idea into a Fundable Venture" event on January 20 it seems like we are starting to move into high gear of the competition race. 

Which of course begs the question, are business competitions good for entrepreneurs and startups?  The New York Times recently had an interesting article on the subject.  As someone who has been involved with these things from both the perspective of a participant and a judge here is my point of view.

First of all I agree with the times article that business competition might be focus a bit too much on telling a good story about their business as opposed to focusing on actually creating a business.  They also can steer the focus of a fledgling startup away from what it needs most.  Customers.

With that said these competitions are good for three reasons.

  1. They are wonderful focusing events that require entrepreneurs to think about and do things that otherwise would not have a deadline.  If you enter, you have to get the business modeling, business plan, and presentations complete by specific dates.
  2. If you make it into the deeper rounds buzz and exposure to investors are assured.
  3. Most prize money comes with few strings attached.  Non-dilutive funding is very good and can set a startup up for an angel round.

So yes, business competitions are good for startups and the holiday season is behind us.  Time to strap in and go racing.

January 5, 2010  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Startups

Hello Twenty Ten

Twenty ten is here.  It's going to be a good year.

With unemployment sitting at 10%, out of control U.S. government spending, tight credit markets, and wars waging in all sorts of places on the surface 2010 looks kinda tough.  But it has to be better than 2009.

When the financial crisis first hit back in September of 2008 the general advice that I was giving startups was essentially make it through 2009 and 2010 will be a better day.  I still believe that to be true.  2009 was about survival, 2010 will be about growth.  Growth is good.

The availability of capital will increase in 2010.  This will be driven by a continued acceleration of M&A activity in 2010.  According to DMNews, citing a report by Petsky Prunier (a digital media, information, and marketing investment bank) a total of 201 deals valued at $13.5 billion occurred in Q4 2009, a 78%
jump vs. Q3 and a 246% increase compared with Q4 2008.  Nice numbers.  If this exit trend continues as companies seek to buy both top line sales growth as well as innovative technologies it will trickle down to increased earlier stage investments.  As a result, I expect to see a small surge of early stage and follow on investments toward the middle of the year.

2010 will see significant strides in the development of applications that make meaning from the ever increasing stream of data flowing through the Internet to make it more relevant and useful.  I see this happening in both consumer and business markets.  Cloud computing and the ability to manage such resources will see much development in the coming year and we may finally start to see meaningful semantic apps that will lead to the next stage of the development of the Internet in ways that we are only beginning to understand. 

So goodbye two thousand nine, hello twenty ten.  It's going to be a good year. 

January 1, 2010  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Internet