eMarketer had a nice write up entitled Execs to Marketers: Show Me the Metrics. They refer to a study by VisionEdge Marketing and ITSMA that found 85% of marketers claiming the pressure to measure marketing’s business value and contribution has increased. Of course it has. Online marketing metric measurement that every SaaS company worth its salt is employing […]
Continue reading →The concept of a Chief Marketing Technologist has been around for some time, I first wrote of the concept over three years ago. It picked up steam big time when Gartner declared that by 2017 CMOs would spend more on technology than CIOs. Today nearly 70% of large marketers have a CMT. Begs the question, […]
Continue reading →As a have said before I got pulled into the Switchyards accelerator weekend which was followed by the Switchyards demo night, which resulted in VacayWay, a team I played on, winning the audience choice award. We learned about the award on demo night. It was simple enough. Most retweets of a tweet by @switchyards announcing […]
Continue reading →So I am spending more and more time these days advising concept stage and seed stage startups. And I had an interesting conversation with a pair of entrepreneurs the other day about press releases and marketing. They had reached a significant milestone and put a release on the wire. They were waiting for coverage. I […]
Continue reading →Tonight I am giving a presentation on naming and positioning at Founders Institute Atlanta. In prepping for it I uncovered an old draft article on the subject of naming. It was part of a series of posts on startup marketing that I published back in the summer of 2009. While a number of articles have […]
Continue reading →On Tuesday night I made my way to Athens to the Four Athens open house at the invite of Jacqui Chew. Mark Dewey came along for the ride. It was a fun night. First and foremost Jim Flannery is doing a bang up job of building a startup community in Athens. It was interesting to […]
Continue reading →So the other day in response to my post on the money comes last a guy named Micheal Lang had an interesting comment. I as read this, I was recalling that these words sounded a lot like the MindSpring manifesto (I was one of the very early MindSpring subscribers) and then I saw who wrote this […]
Continue reading →L2 Think Tank recently released a study focused on speciality retail. eMarketer published some information from the study including the chart below, that shows social media is not really have that big an impact on ecommerce sales. This social referral result is from speciality retailers with a 90% use rate on Facebook, Insta, Pinterest, Twitter, […]
Continue reading →So the other day I got into a little conversation on Twitter with Johnson Cook and a few others about the branding of the Atlanta Tech Village. Here is part of the exchange. It was somewhat joking banter but there is also an important underlying marketing principle that is worth further discussion. One of the most important […]
Continue reading →Interesting new “Cheapskates Online: How the 'New Normal' Takes Advantage of New Technology” report from eMarketer. I prefer savvy shoppers over cheapskates but names aside the report is interesting. I like this chart. While penetration is slowing there is still some growth in digital coupon use and that use is going mobile. There's room to […]
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