Marketing Metrics Matter More

eMarketer had a nice write up entitled Execs to Marketers: Show Me the Metrics. They refer to a study by VisionEdge Marketing and ITSMA that found 85% of marketers claiming the pressure to measure marketing’s business value and contribution has increased. Of course it has. Online marketing metric measurement that every SaaS company worth its salt is employing […]

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July 14, 2014  |  Comments  |  Tweet  |  Posted in Marketing

The Chief Marketing Technologist

The concept of a Chief Marketing Technologist has been around for some time, I first wrote of the concept over three years ago. It picked up steam big time when Gartner declared that by 2017 CMOs would spend more on technology than CIOs.  Today nearly 70% of large marketers have a CMT. Begs the question, […]

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July 1, 2014  |  Comments  |  Tweet  |  Posted in Marketing

Play To Win

As a have said before I got pulled into the Switchyards accelerator weekend which was followed by the Switchyards demo night, which resulted in VacayWay, a team I played on, winning the audience choice award. We learned about the award on demo night. It was simple enough. Most retweets of a tweet by @switchyards announcing […]

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June 26, 2014  |  Comments  |  Tweet  |  Posted in Accelerators, Entrepreneurship, Marketing

Do Your Own PR

So I am spending more and more time these days advising concept stage and seed stage startups. And I had an interesting conversation with a pair of entrepreneurs the other day about press releases and marketing. They had reached a significant milestone and put a release on the wire. They were waiting for coverage. I […]

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February 21, 2014  |  Comments  |  Tweet  |  Posted in Marketing, Startups

Startup Naming

Tonight I am giving a presentation on naming and positioning at Founders Institute Atlanta. In prepping for it I uncovered an old draft article on the subject of naming. It was part of a series of posts on startup marketing that I published back in the summer of 2009. While a number of articles have […]

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January 28, 2014  |  Comments  |  Tweet  |  Posted in Marketing, Startups

Have A Marketing Manifesto

So the other day in response to my post on the money comes last a guy named Micheal Lang had an interesting comment. I as read this, I was recalling that these words sounded a lot like the MindSpring manifesto (I was one of the very early MindSpring subscribers) and then I saw who wrote this […]

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January 16, 2014  |  Comments  |  Tweet  |  Posted in Marketing

Is Social Media Failing Retailers?

L2 Think Tank recently released a study focused on speciality retail. eMarketer published some information from the study including the chart below, that shows social media is not really have that big an impact on ecommerce sales.  This social referral result is from speciality retailers with a 90% use rate on  Facebook, Insta, Pinterest, Twitter, […]

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July 26, 2013  |  Comments  |  Tweet  |  Posted in E-Commerce, Marketing, Social

Don’t Cheat On Your Name

So the other day I got into a little conversation on Twitter with Johnson Cook and a few others about the branding of the Atlanta Tech Village. Here is part of the exchange. It was somewhat joking banter but there is also an important underlying marketing principle that is worth further discussion. One of the most important […]

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July 22, 2013  |  Comments  |  Tweet  |  Posted in Marketing

Room To Grow

Interesting new “Cheapskates Online: How the 'New Normal' Takes Advantage of New Technology” report from eMarketer. I prefer savvy shoppers over cheapskates but names aside the report is interesting. I like this chart. While penetration is slowing there is still some growth in digital coupon use and that use is going mobile. There's room to […]

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May 8, 2013  |  Comments  |  Tweet  |  Posted in Deals, Marketing, Mobile