Six

FoG turned six last week. As been the habit here for the past six years here are the stats over the course of the life of the blog. 

One Two Three Four Five Six
Visitors 2,525 12,792 43,166 46,445 40,745 39,600
Posts 135 204 178 152 158 92
Comments 52 253 685 655 402 NA
Conversational Index .38 1.24 3.85 4.31 2.54 NA
Technorati Rank 788,400 189,138 180,054 46,798 41,981 58,419
Blog Grader Rank NA NA NA 10,442 56,879 NA

My number one takeaway? I need better metrics. 

I switched comments to Disqus based on some reader feedback which on the whole is a better user experience and increased engagement. Unfortunately unless I want to shell out $299 a month they offer no analytics. While really wanting to know how many comments/reactions have been made since the switch it seems a little rich to me. And for whatever reason HubSpot killed Blog Grader. All in all too many NAs in the table above.

Given what I have the most important thing to note is that posts are down 40%. Primary cause being that I am now directly involved in a startup as opposed to helping other folks with their startups. It's hard to find time to write and many of the most interesting things that I do are difficult to discuss in an open forum.

Let's see what year seven brings.

February 21, 2012  |  Comments  |  Tweet  |  Posted in Personal, Web/Tech

Flattery Might Get You Somewhere

Way back in August of last year I recieved an email from Annette. It is still in my inbox. The subject line was "Some flattery and a question!" It reads in part:

I recently stumbled across your website and wanted to complement you on a really good blog, i skimmed longer than I probably should have (considering I'm working!) but your posts were so simple and to the point, I just kept going, lol. I was also impressed with your recent recruiting plan, that's pretty proactive and smart but I can't think of many people who would consider scouting through twitter, at least not yet. Anyways, I didn't stumble onto you by accident though and was hoping you could help me out.

I am currently interning with John Greathouse, venture capitalist and 'serial' entrepreneur (aren't they all?), in an attempt to reach more emerging entrepreneurs via his blog, infoChachkie. From the outside looking in, it appears John's content is a really good match for your readers. Please check out John's site. If you agree that his site is complimentary to your readers, we would appreciate it if you could share…

Nice note. 

I checked out his site and started following John on Twitter. And over time I discovered that I was reading more and more of John's articles. I started to enjoy his Iconic Advice Series. Bascially startup tips from famous entrepreneurs. Eight Startup Tips From Mark Zuckerberg tipped me.

So I am sharing. If you like reading Fred Wilson, Mark Suster, or David Shok, give John Greathouse a try. I think Annette was right, a lot of FoG readers will enjoy his work.

Sometimes flattery will get you somewhere, it just might take a little time.

February 15, 2012  |  Comments  |  Tweet  |  Posted in Entrepreneurship, Startups, Venture Capital

Go To The Show

So I became a Startup Riot ambassador. Mainly because I believe that it is one of the most important events on the South technology scene. Startup Riot is growing and branching out. They have started MAKE which is essentially a startup weekend like experience and it is good to see someone picking up the ball there. But the big gathering is Startup Riot SHOW.

SHOW is an all-day pitch event that highlights 25 startups giving three minute pitches. If you want to see the latest early stage stuff this is the place to be. The prices are low, ranging from $30 to $70 for the day and it is free to present. 

This year SHOW takes place on February 22. Registration closes on February 8. The registration to pitch has passed but if you have it going on you still might be able to make the stage. Drop me a line.

February 2, 2012  |  Comments  |  Tweet  |  Posted in Fun, Networking, Presentations, Startups

Three Types To Term

Not to long ago a nice article (regardless of the title) made its way to my inbox. It was called “Three Types of People to Fire Immediately” by G. Michael Maddock and Raphael Louis Viton. It kicked off with this:

I wanted a happy culture. So I fired all the unhappy people.

                           —A very successful CEO (who asked not to be named)

Lots of detail in the article but the gist of it is if you have tried to change people and they won’t adapt they need to go away. Below are the three types of people to fire immediately.

1. The Victims; people looking for problems not opportunities.

2. The Nonbelievers; the difference between winning and losing is desire.

3. The Know It Alls; they will snuff out any sparks of change.

While the job of management is to improve people’s performance sometimes they just won’t change. You don’t want these types of people in your organization. They will stifle innovation and growth.

January 31, 2012  |  Comments  |  Tweet  |  Posted in Management

Don’t Rely On Bad Vendors

So a long time ago at a place about a mile away I worked at this little startup called MindSpring. MindSpring was kinda like Zappo's before Zappo's was just a gleam in Tony Hsieh's eye. The company was completely core values based. To cite one of them, we were customer driven. We also had something we called the 14 deadly sins. Number 2, rely on outside vendors who let us down.

What held true then holds true now. 

At Half Off Depot we had a vendor named Digital Doorstep, or DDS as they are known in the industry. DDS was good for revenue but bad for business. Since October they have been consistently the number one source of customer service calls. Boatloads of refunds. No communication. And despite what they claim in their public Chapter 7 bankruptcy notice, they left a lot of number of online deal companies holding the bag. 

If a vendor disappoints you early cut them quick. Don't rely on outside vendors who let you down.

January 24, 2012  |  Comments  |  Tweet  |  Posted in Business, Customer Focus

Talk To The Devs

So one of the things that I am doing these days is having at least one breakfast/lunch/drink a week with an advisor/business partner/friend/mentor to catch up and talk about what is going on in our day to day worlds. It's just so easy to get too heads down and overly involved in a startup. I am sure that I am not alone in my tendency to do that. Startups can be all consuming. So it's good to get out and hear some fresh perspective.

I was recently having such a lunch. Part of the conversation went like this.

Me: "So I went and talked to the devs…"

She (interrupting): "Always talk to the devs, they know everything that is going on."

True. The geeky guys (and much more often than not they are guys) somehow or the other seem to know everything that is going on in the company. Kinda surprising from a bunch of staring at screens and not talking much dudes, but I have seen it in startup after startup.

Talk to the devs, they know what is going on.

January 19, 2012  |  Comments  |  Tweet  |  Posted in Management, Startups

Flashpoint: Winning

Earlier this week Flashpoint, Georgia Tech's new startup accelerator, held it first ever demo day. While really a bit more of a pitch day, I only saw one demo, the teams did a great job. Locally David Cummings has a nice summary of the companies that pitched and TechCrunch even covered the event.

While in many respects it is to soon to tell, the capstone of the program begs the question "is Flashpoint a success?" The early answer is yes.

This answer is based on my involvement in the formative stages of Flashpoint back in the second quarter of 2011. Call me a bit player but I was a member of Flashpoint's formative team. I was there when we hashed out the concept of "startup engineering", an idea of Merrick Furst's that I thought was brilliant when he first pitched it. I there when we defined winning (we actually used the word) as creating two or more fundable companies after four months. It is a real metric. So how is Flashpoint doing against it?

Flashpoint is winning. Pindrop Security recently received an investment from Sand Hill road based Andreessen Horowitz (a little cherry picking perhaps from Flashpoint's valley demo day event host). And word is, while a bit odd to be jumping from accelerator to accelerator, that two Flashpoint companies will be joining the next Y Combinator class where they are assured to get $150k in funding from Yuri Milner's and Ron Conway's Start Fund.  Add in Social Fortress' executed term sheet to raise $2 million (they still have to fill out the round and that is often quite difficult), and you have between three or four companies that have become fundable. In terms of the goals of Flashpoint, that is winning.

And it is still early. The Flashpoint companies have come a long way in four months. It is going to be most interesting to see how they are received next week when they enter the land of Fred Wilson for demo day at Union Square Ventures in NYC and they week after at Andreessen Horowitz in Menlo Park.

January 12, 2012  |  Comments  |  Tweet  |  Posted in Accelerators, Startups

Hire Closers

Interesting article over on the 37signals blog on why they don't hire programmers based on puzzles or math riddles got me to thinking about how I hire sales people. I have been a little hesitant to write about this as it could potentially change the entire game for anyone bright enough to do a little research and read this blog.

But the gist of it is that I hire sales people that can close me on their ability to close. People that can take me down the sales process. Ask probing questions to determine needs, take control of the meeting, talk about how their skills and experience will meet the needs they uncovered, throw in some trial closes, and ask for the order (in this case the job). Over the past seven months or so I have interviewed hundreds of sales people. Less than a 20 have asked for the order. Half that amount actually led me through the sales process on their ability to do the job.

If sales people can't sell and close you on their ability to do the job there is no way they can actually do it. Don't hire them. Hire closers. And if appropriate ask for their previous years W2s. They are sales people, not everything they say will be 100% true. 

January 11, 2012  |  Comments  |  Tweet  |  Posted in Management, Sales

2012 Is Different

A long time ago I stated that I don't do new year's resolutions. 2012 is different. Maybe it's the leap year thing. Here are four resolutions.

I will be more decisive.

I will be more patient.

I will take more pictures. I want to take and share a picture every day. Become a little less technical of a photog lugging around big equipment. Just look for the shot all the time. Open my eyes a bit. With open eyes comes an open mind. Looking for a rockin high end point and shoot.

I will be more technical. I have signed up for Code Year.

January 3, 2012  |  Comments  |  Tweet  |  Posted in Personal

Three or Four Words

The other day when Paul Freet popped out a tweet.

Freet Tweet.jpg copy
Paul was referring to my long held belief that any startup should be able to describe what they do in three words (I actually think many can do it in two). This was part of my presentation at CapVenture last year "Honing Your Elevator Pitch." It is embedded below.

Regardless Paul was pointing to an infographic put together by Steven Matt to promote his new book Four Words for Success. It's a list of successful brands whose slogans are four words.

Four Word Brand Slogans

Most impressive. Find your four words.

December 23, 2011  |  Comments  |  Tweet  |  Posted in Marketing