Quote of the Week

"Be amazing, be everywhere, be real."

Jason Calacanis

In an article that appeared in Silicon Alley Reporter.  I great article on how to get PR for your startup.  It’s pretty dead on in my experience (though I never did the buy a dinner thing).

I did think Jason missed one thing.  As the CEO of a company you not only have to be the brand, you are the brand.  Your personal attributes become the brand attributes of their company.  So you have to act on whatever it is you want your company brand to be.

And of course I emailed Jason and told him this.  And of course I did not hear back. ; )

August 29, 2008  |  Comments  |  Tweet  |  Posted in Quotes

Q3 Startup Council

The Startup Council
is a free resource designed to help entrepreneurs launch new businessses by providing guidance on business development, funding, legal, and marketing issues.

The council meets once a quarter at the offices of Trevelino/Keller.
Each company that participates presents for 10 minutes, conducts
Q&A for 15 minutes, and is offered feedback and counsel for 20
minutes.

The next council session will take place on September 16 with slots
available from 9am to 3pm.  If you are interesting in participating in
the September event you will find the form to apply below (yeah, I know, they need a web form).

Start-UpCouncilForm.pdf

You can return it to me or to dtrevelino at trevelinokeller dot com.

August 28, 2008  |  Comments  |  Tweet  |  Posted in Entrepreneurship

Signup For BarCamp Atlanta

Yesterday on PeachSeedz ATDC announced BarCamp Atlanta2.  It will be held on October 17th and 18th.

BarCamp is an ad-hoc
unconference born from the desire for
people to learn and share in an open environment.   If you have never attended a BarCamp session anywhere you really need to consider coming and participating.  And participating is a requirement.  If you come you have to either give a demo, present, or lend a hand in some way.  And while there are lots of geeks at BarCamp anyone with expertise and an interest in sharing and learning is welcome.

BarCamp is a very fun and uplifting experience.  Sign up now if you intend to attend.  And spending the night is an option, not a requirement if you care to do so.

I have three roles in BarCamp Atlanta2.  I am coordinating ATDC offering the space,  I intend to present, and I am in charge of t-shirts.  In order to have t-shirts I am looking for a t-shirt sponsor.  Just pop me a line at lance at weatherby dot net if you might want to pitch in.

  |  Comments  |  Tweet  |  Posted in BarCamp, Unconference

Don’t Pitch Me, Bro*

I was talking with an aspiring young tech startup entrepreneur last week about getting his one pager together for distribution when somehow or the other the topic of what to do at entrepreneur/investor semi-social mixer came up.

My advice.  Don’t pitch, qualify.

Rationale.  Raising money is a bit like job hunting.  In either instance the most effective way to get somebody to cut you a check is to get to the hidden market.  Networking is one of the most effective methods to get to a hidden market.  In this instance the hidden market is of angel investors not jobs.  Like job hunting, if an entrepreneur is pitching people on giving them money they are going to end up with a bunch of "no’s" and dead ends.  An entrepreneur’s objective at a networking event should be to identify potential investors that may help them get to their fundraising goal and arrange follow up meetings with them.

How do you do such a thing as an entrepreneur?  Introduce yourself.  Don’t pitch.  Ask questions.  Example:

Budding entrepreneur (BE):  Hi, my name is Joe Smoe.  What does DoReMi Ventures do? (Never ever ask this question of a venture firm at a formal meeting, it wastes the valuable time that you have in the moment and demosntrates a lack of thoroughness.)

DoReMi:  We do seed stage in the online music space.

BE: How did you get involved with that? (Or some other prepared opening line to get them to talk about themselves.  Who, what, when, where, why questions all work well.)

DoReMi:  {Important background info on the firm/individual, with interesting tidbit or two to help you understand the early stage market.}

BE:  Well my firm does (insert one liner here) and; {option 1, if there is a potential fit} I would love to get together with you and get your advice on what we are doing over coffee, or {option 2, and much more likely}  would you happen to know anyone who might have an interest in what we are doing?

End of conversation, move on.  There is a roomful of people to have this conversation with.  Hit them all.  Monopolize no one’s time.  If there are 40 investors in the room and you spend two minutes with each of them doing this process you have made good use of an hour and a half.

Your objective at industry events should be to qualify.  Find two or three angels/VCs to have follow on conversations with about your startup.  That’s it.  Nothing more.

Don’t pitch, qualify.

You will find yourself getting more out of entrepreneur/investor networking events.

*"Don’t Pitch Me, Bro" copyrighted by Venture Capital Wear.

August 26, 2008  |  Comments  |  Tweet  |  Posted in Angels, Entrepreneurship, Venture Capital

Noro Moseley Getting All Social

Greg Foster and Alan Taetle of Noro Moseley Partners recently went on StartupLounge to talk about a host of subjects around the startup and venture capital world.

During the show Alan mentioned that he is keenly focused on getting involved with the entrepreneurial community.  As I previously wrote, Noro is working with and ATDC towards this end.

More specifically he announced that ATDC and Noro are working to create quarterly "acceleration" sessions that will enable entrepreneurs to get in front of such folks as the Atlanta Technology Angels, Imlay Investments, Noro, and Tech Operators.  This would create an opportunity for early stage companies to get good advice on moving their business forward and exposure to local early stage capital.

NMP is also looking to attract other funds to the area and believes there is an opportunity to provide local startups with exposure to West coast firms such as Benchmark, Sequoia, and Trinity.  The general thought is that ATDC can open up its weekly brown bag sessions to the broader entrepreneurial community once a month and have these folks can come in and reverse pitch their business. Again providing exposure to entrepreneurs as well as insight into how VCs in other parts of the country operate.

All of this is in its formative stages.  Both Alan and I intend to attend Open Coffee on Wednesday before CapitalLounge and would love to hear your thoughts on how to move these initatives forward in a way that will help the Atlanta startup scene.

August 25, 2008  |  Comments  |  Tweet  |  Posted in Venture Capital

Quote of the Week

"It can take you off task pretty quickly."

Robert Scoble

In response to a question about twitter at the Atlanta Web Entrepreneurs meetup. 

Scoble seems to be pretty polarizing.  People either love him or hate him.  Heretofore I pretty much just ignored him.  Last night he participated in the meetup via Web video and had some insightful things to say about social media.  The highlight of a year of so of these gatherings.

August 22, 2008  |  Comments  |  Tweet  |  Posted in Quotes

ATDC & Coworking

Russell Jurney suggested yesterday via Skribit that I write an article about "ATDC Sponsored Coworking Space" and it was quickly voted up as a popular topic.  So I gotta say something.

But before I do I need to point out something else.  This is my personal blog.  As it clearly states in the disclaimer in the lower right, the opinions expressed here are mine, not those of my employer.  You want the official ATDC word venture over to PeachSeedz.  Everything I say here does adhere to my personal values, which can be summed up in two words.  Be good. 

So with that out of the way, here goes.

ATDC has long been internally discussing offering something like coworking space. The drivers of this have been finding room for entrepreneurs when they are in the early stages of concept development as well as ventures that are not quite ATDC ready but need space.  Lay on top of this that ATDC embraces the social and collaborative aspects of the coworking process and is a non-profit focused on community it may be in a good position to foster coworking in Atlanta.  With a healthy mix of companies prepping to move beyond the physical confines of ATDC in the fall and some room opening up it seems like it may be time for action.

So with all this in mind I recently entrusted ATDC trusty graduate assistant and aspiring entrepreneur Blake Perdue to undertake a project to investigate the prospects of bringing coworking to ATDC.  He is in the early stages of this endeavor and I expect a recommendation from him some time next month on how ATDC may be able to play.   While I am going to make a few predictions on what may fall out of this, I am not going to predict if this is something that ATDC is going to do. Beyond me.  If it does happen I anticipate the following will be part of a plan.

As a state funded not for profit entity ATDC is not in a position to offer free space for coworking.  If you need to know why just do a quick search on the Georgia state budget crisis.  ATDC may be able to offer space at the same rates as those companies that are in the incubator program.  This pricing is heavily subsidized.  If ATDC were to set aside 1,500 square feet for a coworking type program we could offer space to about 15 FTEs at a cost that is typical of other coworking setups.  From what I know at the moment that runs from $240 to $400 a month per person.  If more is needed then I would encourage the community to seek additional sponsorship. 

ATDC will remain true to its roots of helping Georgia technology entrepreneurs.  Whatever happens will be focused on helping startups, not the broader work-at-home professional and independent contractor class that coworking targets.

Like the ATDC incubator program I would guess that it would limit the time that an individual could participate in the coworking program to rotate the participants and offer more opportunity to a broader group.

The facility would only be available during normal office hours and participants would need to arrange for their own public transportation or parking.

That’s it.  Again this is something ATDC has under study.  If you are interested in helping to make this a reality I encourage you to reach out and work with Blake on a plan that will work for all.

And if you need some space before we get this all figured out I encourage you to make use of the Entrepreneurs Resource Center.  It is on the first floor of Centergy.  Can accommodate about 10 people.  And it’s free.

And if you care to discuss here, please do.  Just be good.

August 21, 2008  |  Comments  |  Tweet  |  Posted in Accelerators, atdc, Entrepreneurship, Startups

Angels in Atlanta

The good folks over at StartupLounge recently had Sig Mosley and Charlie Paparelli, two of the cornerstones of Atlanta angel investing on the show.  One (and there are many others) of my key takeaways from the chatter that has been happening over the past week or so, is that there is an opportunity to increase the knowledge that entrepreneurs have about the fund raising process.  A good place to start is to listen to this podcast.  Money quote:

I spend very little time looking at the numbers.  I don’t believe any numbers that any entrepreneur puts in front of me. I am an accountant, you just tell me what you want the numbers to be and I will make them that way."  Sig Mosley

While listening to angels being interviewed is great, the best way to learn about the angel investing process is to go talk with some angels.  You can do that at the CapitalLounge events, the next one quickly approaching on August 27.  And rumor has it that Michael and Scott are going to announce an exciting new program that will enable entrepreneurs to get their business in front of a lot of angels.

(Cross posted on Peachseedz)

August 19, 2008  |  Comments  |  Tweet  |  Posted in Angels

Vote for SoloHealth

ATDC member company SoloHealth could use your assistance.  They are the semi-finalists in the Forbes Boost Your Business contest.  Winner takes home $100k.  If SoloHealth wins they would develop a version of their product to be utilized in public schools.  According to Prevent Blindness America, 25% of school children in the U.S. have an undiagnosed eye issue. SoloHealth can help change this.

Vote for Solohealth.

August 18, 2008  |  Comments  |  Tweet  |  Posted in atdc, Startups