After giving eMarketer a bit of a backhanded complement yesterday on the online marketing opportunity today they are getting all out kudos. Location based marketing has been of great interest to me for a while as evidenced by "The Mother of All Internet Wars" and "The Local Nut" articles. Well today eMarketer came out with an […]
Continue reading →Last week LinkedIn sent out a nice note to its early users promoting the fact that it had surpassed 100 million members. I never really thought of myself as being part of the LinkedIn story and the fact is, it is my least used online network. I had no idea I was member number 21,276, […]
Continue reading →I have a social network management system that is somewhat well thought out and which I exercise diligently. You could call it discerning. On the big four it goes something like this: Join the professional networks of people I have conducted business with on LinkedIn Follow people on Twitter that I find interesting Friend people on […]
Continue reading →About a year ago I postulated that social media marketing was going to become a much more direct response medium. That social would only grow to become as large a part of the marketing mix if CMOs could get the same type of performance that they could get from interactive in general. Social needs to […]
Continue reading →2010 is the year of Facebook and BLiNQ Media has been on fire drafting off their platform. In the video below Dave Williams and Charles Lumpkin discuss some of the contrasts between search and Facebook that marketers should consider when using the different mediums. You can find more on BLiNQ's YouTube channel.
Continue reading →Today I attended and participated in an excellent Social Media Atlanta session entitled Gen Y and Social Media. The event was put together by my friend Olivia Patrick whom has also created the Georgia Tech Social Media Special Interest Group. Joining Olivia on the panel were Ajai Karthikeyan, Sam Lawrence, and Matt Smith. Stephen Fleming moderated. And […]
Continue reading →Social Media Atlanta is a week-long series of events which celebrates the technology and social media marketing achievements of Atlanta. It is kicking off today. For five days, all across Atlanta, participants will have the opportunity to attend events designed for Atlanta's thriving social media community. So thriving that most of the events are sold […]
Continue reading →A mistake that many people make about Facebook is that they believe it is a merely a social network and they want to go build one. What Facebook is really building is a marketing platform. A broad horizontal marketing platform that will be as much a part of the marketing mix as Google is today. […]
Continue reading →With a big pointer from Daniel Sims, I went to the SWAT Labs Facebook social app and created the graph below. Not quite as interesting as the LinkedIn graph of yesterday. My Facebook network is purposely more limted than that of LinkedIn. On the lower left are my high school friends and my family is right […]
Continue reading →So my friend Russell Jurney, who is an analytics architect at LinkedIn, sent me my LinkedIn social graph. It's pretty cool. According to Russell the colors represent clusters of well-connected people. Moving from lower left to upper right the clusters go something like this: Dark blue: Established Atlanta technology community Bondi blue: CipherTrust Green: Up […]
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