Understanding SaaS: Ongoing Costs and Churn
Scott Kupor and Preethi Kasireddy of Andressen Horowitz published a strong SaaS valuation primer this week. If you don’t have a fundamental understanding of recurring revenue businesses and are interested in such things it is a must read. They discuss important SaaS metrics such as customer acquisition costs (CAC), billings, churn, and life time value (LTV). Working […]
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