One of the great misperceptions that people in the startup world have when it comes to marketing is that issuing a press release will result in people writing about your news. Nothing is further from the truth. The vast majority of press releases do not result in news coverage. It takes a little more work […]
Continue reading →The other day I wrote about the partnership that Half Off Depot and Google had entered. It's a big deal, but perhaps even more important then the deal itself was what it signified. Half Off Depot has grown to the point where it can do some partnership marketing. Six years ago, I wrote an article […]
Continue reading →This week was pretty exciting at Half Off Depot. Google announced that they were expanding their Offers program to include more cities and more deal partners. Half Off became one of 30 Google Offer partners. We have long considered ourselves to be a top ten participant in the online deal market so this in some way […]
Continue reading →Over on the Nebo blog Kevin Howarth is doing a series of interviews that feature marketing thought leaders both locally and nationally. Kevin was gracious to ask me to participate and we had a fun conversation about interactive marketing. Kevin’s interview, with much better graphics than FoG, is being republished here with permission. What do you feel […]
Continue reading →The other day when Paul Freet popped out a tweet. Paul was referring to my long held belief that any startup should be able to describe what they do in three words (I actually think many can do it in two). This was part of my presentation at CapVenture last year "Honing Your Elevator Pitch." It […]
Continue reading →I have a little rule of thumb. If you are working with the press on a story you can expect the finished article to be about 80% correct. Nothing against reporters. They are working on tight deadlines in areas where they do not necessiarly have domain knowledge. Urvakash Karkaria of the Atlanta Business Chronicle deserves […]
Continue reading →Well I took my own advice. I am joining a startup. It is Half Off Depot. Half Off Depot is an Atlanta based social commerce company. We enable merchants to harness the power of social media and the appeal of deal driven commerce to attract and retain customers. Half Off Depot currently operates in two markets. […]
Continue reading →Nice top level summary of a really big and interesting space. So big and interesting that Google, the company with the largest market cap, is the dog. Regardless I think Jim Crowley, the CEO of BuyWithMe, pretty much got it right when he told Crain's "There is room for six of seven large players as well as […]
Continue reading →Raising $400 million sure does not make you smart. I am socially liberal. I know how to carry a gun. Have been hunting even. I drink alcohol. But encouraging the use of alcohol with guns as the email subject and headline does is not cute. It is irresponsible. Managing hyper-growth is hard. Too many people […]
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