Getting Press

One of the great misperceptions that people in the startup world have when it comes to marketing is that issuing a press release will result in people writing about your news. Nothing is further from the truth. The vast majority of press releases do not result in news coverage. It takes a little more work […]

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February 19, 2013  |  Comments  |  Tweet  |  Posted in Half Off Depot, Marketing

Sleeping With The Enemy

This week was pretty exciting at Half Off Depot. Google announced that they were expanding their Offers program to include more cities and more deal partners. Half Off became one of 30 Google Offer partners. We have long considered ourselves to be a top ten participant in the online deal market so this in some way […]

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March 16, 2012  |  Comments  |  Tweet  |  Posted in Deals, Half Off Depot, Marketing

Social Is Big, Mobile Is The Future

Over on the Nebo blog Kevin Howarth is doing a series of interviews that feature marketing thought leaders both locally and nationally. Kevin was gracious to ask me to participate and we had a fun conversation about interactive marketing. Kevin’s interview, with much better graphics than FoG, is being republished here with permission. What do you feel […]

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March 9, 2012  |  Comments  |  Tweet  |  Posted in Internet, Marketing, Mobile, Social

Three or Four Words

The other day when Paul Freet popped out a tweet. Paul was referring to my long held belief that any startup should be able to describe what they do in three words (I actually think many can do it in two). This was part of my presentation at CapVenture last year "Honing Your Elevator Pitch." It […]

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December 23, 2011  |  Comments  |  Tweet  |  Posted in Marketing

The Half Off Depot Team

I have a little rule of thumb. If you are working with the press on a story you can expect the finished article to be about 80% correct. Nothing against reporters. They are working on tight deadlines in areas where they do not necessiarly have domain knowledge. Urvakash Karkaria of the Atlanta Business Chronicle deserves […]

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May 18, 2011  |  Comments  |  Tweet  |  Posted in Half Off Depot, Marketing, Startups

Deals, Deals, Deals

Nice top level summary of a really big and interesting space. So big and interesting that Google, the company with the largest market cap, is the dog. Regardless I think Jim Crowley, the CEO of BuyWithMe, pretty much got it right when he told Crain's "There is room for six of seven large players as well as […]

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May 5, 2011  |  Comments  |  Tweet  |  Posted in Internet, Marketing, Social

Shootin’ & Drinkin’

Raising $400 million sure does not make you smart. I am socially liberal. I know how to carry a gun. Have been hunting even. I drink alcohol. But encouraging the use of alcohol with guns as the email subject and headline does is not cute. It is irresponsible. Managing hyper-growth is hard. Too many people […]

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April 14, 2011  |  Comments  |  Tweet  |  Posted in Marketing