After giving eMarketer a bit of a backhanded complement yesterday on the online marketing opportunity today they are getting all out kudos. Location based marketing has been of great interest to me for a while as evidenced by "The Mother of All Internet Wars" and "The Local Nut" articles. Well today eMarketer came out with an […]
Continue reading →eMarketer has a nice article out today about how advertising dollars are still not following online and mobile useage. It's nice but does not really do a good job of quantifying the online marketing opportunity. This chart, from a presentation by Mary Meeker last November does. That's $50 billion dollars with a "B" as defined […]
Continue reading →"We cracked that local ecommerce nut, and it’s a serious nut. There wasn’t even a good form of customer acuiqsition (sic) before the Internet, for local businesses. I mean, advertising on radio and in local newspapers was about spending money upfront, to buy exposure, and then cross your fingers." That'a Andrew Mason the CEO of GroupON […]
Continue reading →About a year ago I postulated that social media marketing was going to become a much more direct response medium. That social would only grow to become as large a part of the marketing mix if CMOs could get the same type of performance that they could get from interactive in general. Social needs to […]
Continue reading →ATDC is looking to hire an up and coming marketing guru to manage and lead its marketing efforts. ATDC currently employs an online content marketing strategy. If you are hired you will be heavily focused on planning, developing, and managing website content. You will manage ATDC's email and social media marketing programs, create print marketing material and […]
Continue reading →2010 is the year of Facebook and BLiNQ Media has been on fire drafting off their platform. In the video below Dave Williams and Charles Lumpkin discuss some of the contrasts between search and Facebook that marketers should consider when using the different mediums. You can find more on BLiNQ's YouTube channel.
Continue reading →This article was derived from my opening comments at the Tech Marketing Awards. I’ve been involved in Georgia’s marketing and technology communities for about 15 years now. When I was asked to take part in the Tech Marketing Awards I was honored. I was also a little confused. My initial thought was this is all […]
Continue reading →Over 170 of the city's best best marketers and marketing technology companies came out last night for a glorious evening at the Metro Atlanta Chamber of Commerce Roof Top Pavilion. With the sparkling city of Atlanta serving as a backdrop I had the honor of serving as the master of ceremonies at the first ever […]
Continue reading →A mistake that many people make about Facebook is that they believe it is a merely a social network and they want to go build one. What Facebook is really building is a marketing platform. A broad horizontal marketing platform that will be as much a part of the marketing mix as Google is today. […]
Continue reading →Rapleaf is one of the companies involved with the latest Facebook privacy snafu. The company, an online data gathering firm of sorts, was linking specific Facebook user information that it obtained from Farmville, Texas HoldEm Poker, and the like to its own database of Internet users. Rapleaf also transmitted the Facebook IDs to about a […]
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