I have this theory. It's most likely not going to be real popular. But I have this theory. It's a theory about how social media marketing is going to evolve. The theory goes a little bit like this. Social media is small part of the interactive marketing pie. It's growing fast. But right now it […]
Continue reading →So I was having lunch with an entrepreneur that I respect recently. We started talking about email marketing. The conversation went something like this. Entrepreneur: How do you feel about email marketing. Lance: What do you mean? E: Sending out emails. L: Did they opt in to receive emails specifically from your company? E: No. […]
Continue reading →Today at the sold out SoCon10 I am giving the presentation you see below entitled “Measuring Social Media ROI: An ATDC Case Study.” The genesis of the presentation is twofold. First and foremost in the summer of 2009 there was a lot of talk about how you could not or should not measure the return […]
Continue reading →Social publishing is an interesting area of the Internet these days. By social publishing I am referring to web sites where users can post their original documents and share them with the world. These documents can then be commented on, downloaded, embedded, indexed, ranked, and shared by others. The services are typically integrated with the […]
Continue reading →Last night I had the pleasure to present to a group of folks that are in the Georgia Tech College of Management Business Plan Competition run by Alan Flury. I have been involved in past years. It is a great program that has been the start for operational companies such as Accelereyes and Sentrinsic. The […]
Continue reading →Going to try a new thing for FoG in 2010. Sponsorships. Going to leap not creep. Only accepting sponsors that fit what FoG is all about. The cost to be featured on FoG is as follows: Size Time Cost 125 ×125 3 months $1,500 125 ×125 6 months $2,250 125 ×125 12 months $3,000 […]
Continue reading →I hate writing appraisals. I like giving them, and believe that the best way to do so is through day to day conversations. I mean if an employee is surprised by what is in a performance review, it really is the fault of the manager. But I hate writing them. Regardless, as we enter the […]
Continue reading →SoCon, the Southeast's premier social media and social networking conference is quickly approaching. In its fourth year, SoCon10 will be taking place on January 29th and 30th. The event kicks off on Friday night with a networking dinner at Maggiano's that has been fantastic in previous years. On Saturday things move over to Kennesaw State […]
Continue reading →Atlanta Startup Weekend is less than a week away from starting. Over 75 people have signed up. The total registrants may reach 100 (registration closes on Wednesday). And we have some great local sponsors in MailChimp, JungleDisk, and A Small Orange that are going to be offering some resources to Startup Weekend participants. With that […]
Continue reading →Christina Warren has an excellent article over on Mashable entitled "HOW TO: Measure Social Media ROI." It's a great roundup of the tools available today and chock full of content. Including Oliver Blanchard's Social Media ROI presentation. It's simply astounding how many social media marketing practitioners take the stance that you can not measure the […]
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